WB hops on Bridge Direct

The Bridge Direct has showed up the planet master toy and game certification rights for Warner Bros.' "The Hobbit" films, helmed by Healing For Healing For Peter Jackson. The Boca Raton, Fla.-based company can make figures, playsets and role-play add-ons like swords and fight axes designed across the figures and props inside the photos, while using first merchandise striking store shelves just before the 12 ,. 14, 2012, relieve "The Hobbit: An Unforeseen Journey." Follow-up "The Hobbit: There and AgainInch is skedded for 12 ,. 13, 2013. Retail partners will probably be proven the initial kind of products inside the future. While numerous companies were competing for your "Hobbit" deal, Warner Bros. Consumer Products granted the license to Bridge Direct thinking about the very fact that many its professionals and staffers tried developing and marketing products connected with New Line's "Our god in the Rings" franchise while at other toymakers including Toy Biz and Play Along. Toys connected with WB's films and tv shows are often produced by Mattel. Bridge Direct, run by toy biz vet Jay Foreman, is much better recognized for its "Zhu Zhu Pets" kind of plush, figures and playsets, "Bobby Jack" toys and novelties, "Busytown" automobiles and playsets as well as the Attacking Youthful Boys dolls. "Due to the majority of the same creative minds behind 'The Our god in the Rings' trilogy products, we're searching toward unveiling a powerful toy line for your two films that captures the excitement in the beloved adventure and delights loyal fans in the series," mentioned Karen McTier, professional V . p . of domestic certification and worldwide marketing for Warner Bros. Consumer Products. Contact Marc Graser at marc.graser@variety.com